TwinTurbo.NET: Nissan 300ZX forum - $73,881 mark-up on a new 2023 Z at a dealership
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Subject $73,881 mark-up on a new 2023 Z at a dealership
     
Posted by robo (sebring1970) on August 31, 2022 at 10:00 AM
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Message Quoted from Motor Trend, on-line today.

"Adjusted Market Value" (AMV) is essentially a dealer's way of saying "we know some of you want this car so badly you'll gladly pay more than the sticker price." Generally speaking these markups aren't too egregious. However, every now and then a particular car dealer will get particularly ambitious (or greedy, if you're willing to describe things less charitably) and tack on exorbitant AMV fees that are so high that they go viral.

Case in point: Bellevue Nissan in Bellevue, Washington. The dealer is one of the few in the country that currently has the 2023 Nissan Z "Proto" edition on its show floor. There are only 240 of these special-edition new Zs, period, so while Nissan sets its MSRP at $52,990, the conditions here are ripe for exploiting Z fans' enthusiasm for a little extra cheddar.

Given the demand of the car and the rarity of the trim, it's not unreasonable to expect a dealer to mark the car up a little bit. However, Bellevue Nissan has gone far beyond "a little" and hit the Z with a $73,881 markup. Think about that for a moment: the markup is higher than the original MSRP of the freakin' car! On top of a $54,915 MSRP and that wacky markup, there is even a $1,195 "Bellevue Nissan Protection Pack" which includes door edge guards, door handle cup protectant, "lux care" ext/int protectant, and lifetime car washes.

Combined, the grand total for the Z comes out to $129,991. That's GT-R money!"


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